5 Tips to Make Your Instagram Dental Page Stand Out

Instagram is a great way to market your dental practice because it offers a different engagement than Twitter or Facebook. Why is that? Well, you don’t have to believe the adage that a picture is worth a thousand words, you only need to spend a few minutes on Instagram to discover that pictures captivate emotion and draw viewers in. Read on to find out just how you can capture this market through your practice’s Instagram page.

Remember: We Live in The Age of the Selfie

User-generated content works wonders for an Instagram page. And when you allow users to take center stage on your Instagram page, you can almost guarantee that they’ll bask very publicly in that limelight. Use your Instagram page to showcase real people experiencing your brand.

How to Apply it to Your Dental Practice

Think before and after shots and case studies, and let your users do the talking (and showing) for you. One of the major advantages of this is its authenticity. Patients don’t want to see fake models with Hollywood white smiles. They’d rather get a glimpse of real, authentic experiences from real, authentic patients who’ve undergone procedures at your practice.

Let Your Frontline People Get Involved

Encourage the people who deal with your patients on a day to day basis to participate and share. They have a deep understanding of your target audience and what motivates it.

How To Apply It To Your Dental Practice

Your receptionist and dental nurse know your patients really well, too. Let them manage the page; they can deal with patients on a first-name familiarity.

Give Your Posts a Hashtag

Hashtags are the life force of social media, and they can bring your dental practice to life on the social wires. Through hashtag use, you can monitor brand mentions and reach out to users in specific communities. Research popular hashtags and apply them to your brand. Not sure? Use Webstagram to find out what’s trending on Instagram.

How to Apply it to Your Dental Practice

Are online users dissatisfied with the level of care they’re receiving from other providers? Do you want to capitalize on a new service? Or draw awareness to dentistry or a common patient medical complaint? Hashtag it.

Create A Visual Identity Online

Instagram is one platform you can use to show off your visual identity in the most creative ways. Brand your page with your logo and create posts that adhere to your brand identity. Consider creating a graphic template in line with your brand or watermark your images so they’re easily identifiable.

How to Apply it to Your Dental Practice

Show your patients the dream team that will take care of their dental needs: post pictures of your frontline staff. Post images of patients who are satisfied with the treatment they’ve received from you.

Demonstrate Your Strengths

Is your practice accomplished at cosmetic dentistry or restorative dentistry? Do you target adults or families? Know your audience well and what motivates it. Use your Instagram page to focus on your biggest selling points.

How to Apply it to Your Dental Practice

Show before and after pictures of your patients (with their permission, of course) on your Instagram page, focusing on the primary service areas you want to promote.


NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale