Tips To Market Your Practice for Back To School

The start of the new school year is an incredibly busy time for parents.

As they get ready to get back into the swing of things, it can be difficult to get everything organized.

For the busy parent, it often feels like there is too much to do and too little time. They might get an itchy feeling that there’s something more that needs to be done.

Fortunately, this presents an opportune time for you to offer your dental services.

If you are looking to add value to your practice through increased efforts targeting kids and parents during this time of year, there are some pretty simple but effective ways to do so.

Here are five different ways you can market your practice for back to school specials.

Step up your social media efforts. Creating useful blog content and promoting back to school services through your social media channels is the quickest way to remind families of your practice. Though parents will be busy and it will be hard to grab their attention, there is one thing that you can be sure of – if they have social media, they will be on it. However, new changes in the algorithms to platforms such as Facebook and Instagram mean that parents won’t always catch your posts so don’t be afraid to post frequently!

Print a physical leaflet. Emails are a great way to offer discounts, but there is something to be said about leaflets. Creating something with color that will likely be left on a table at home could showcase your services to other families who have similar aged kids.

Request patient referrals. Many dentists are a little shy about asking for referrals directly, but if you have made sure that your patient has had a positive experience, they will be more than happy to recommend you. This is because they know that they’re doing a favor for their friends, who understand the stresses that come with taking children to the dentist.

Create and promote special offers. A lot of parents know that going back to school is a time when they have to spend money. Books, clothes, haircuts, these are all things that add up and can put a certain strain on some families. This is why during this time they’ll be more conscious of saving money and they may be more attracted to the idea of a discount.

Send out an email newsletter. Remind families of your services and let them know that you have back to school offers available by sending out an email newsletter. The letter can include brushing, flossing and nutrition tips, while simultaneously generating leads to fill your appointment calendar.

Whether you are looking to hold on to your practice or are even considering selling, showcasing a variety of ways to generate profit throughout the year is always an effective way to demonstrate value to a prospective buyer.

Have you had any experience marketing back to school specials? Let us know in the comments.


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