Dental Transition: Journaling for Stress Relief

If you’re in the process of selling a dental practice, it’s likely that you’re feeling a little stress. One of the easiest and most effective methods to reduce stress during a transition is journaling. Not only does journaling provide an outlet for stress but it is also a proven tool to boost productivity in your work day. It clears your mind and allows you to look at things from a fresh perspective. Sometimes just the act of writing down what you’re concerned about can help you discern a solution.

While there are three different types of journaling that are most effective at relieving stress, journaling can be as simple as making a to-do list.

Here are three examples of journaling styles you can try:

Free Thought Journaling

Free thought journaling can be done first thing in the morning or at night before bed. Author Julia Cameron is a big believer in what she calls “Morning Pages.” These are three pages of journaling first thing in the morning. Put everything that’s on your mind down on paper and keep writing until you have filled three notebook pages or until 30 minutes have passed. At some point you will find that something shifts and creativity starts to flow, bringing forth new ideas and solutions to situations you may be struggling with during this transition.

Another benefit to the morning pages method is that it gets all of the “to-do list” items out of your mind and on to paper. This frees your mind and allows for increased productivity as you take care of patients during your day. With the menial tasks out of your mind and on paper, more important things can be attended to.

Gratitude Journal

The gratitude journal has become very popular in recent years, with good cause. The act of stopping each day to reflect on the good things that have happened and the things you are grateful for can help with feelings of frustration or sadness. At the end of your day write down those positive things that happened that you are grateful for. It could be as simple as that reassuring meeting you had with your local dental broker or attending a child’s birthday party. The point is to find a positive moment and write it down. When you’re having a particularly bad day you will find added benefit in being able to go back and re-read your gratitude lists.

Transitions Journal

The process of selling your dental practice can be consuming and filled with details. Keeping a journal to record everything that is discussed, agreed upon, and any questions that may arise is a great way to keep the process more organized. Keep everything related to the transition in one simple spiral notebook. You can create two separate sections of the notebook, one for things pertinent to selling your practice and the other can be a space to note places you want to go and things you want to do after the transition.

Most people see benefits very quickly with journaling. Find a system that works for you and your schedule, whether it’s alternating days and styles or sticking with one system and doing it daily. The important thing is to get what’s on your mind onto the paper.

NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale


The Importance of Google Maps and Local Search for Dentists

Dentistry is a local business. Because of this, your marketing efforts will work best for people who are looking for a service close to where they live. So when it comes to search engine marketing, it is Google Maps local search that will bring your practice a lot of value.

If you are looking at selling your dental practice, you want to make sure you have a solid stream of clients coming in, and the infrastructure to prove that you have a sustainable business model on your hands. This is where internet marketing plays an important role.

When many small businesses think about Google, they worry how their brand could compete with global names. For dentists, coming up on page 1 of Google can have a huge difference on the bottom line of your business.

In fact, according to a TMP study, 82% of local searchers follow up their search with an in-store visit, phone call, or purchase. This shows very clearly how important it is to integrate your online and offline marketing efforts.

Google maps is a mapping software developed by Google and the most popular online mapping service in the world. With satellite imagery and street views, it allows customers to see exactly where your practice is and find the most effective way to get there.

Here are a couple of brief reasons using Google maps and local search is so vital for dentists.

Get found with Google +

Google Plus is the second largest social network in the world. And if you are at all clued on about SEO you’ll understand its importance. Google is hugely influential, and getting to grips with Google + is priceless for your SEO, as everything you put on your Google + account is immediately indexed by Google.

Compete with bigger businesses

Because Google wants to tailor making ever user search as relevant as possible, it tries to ensure that an audience gets the most relevant information that is online.

When people look for a service, they typically turn to Google maps, particularly if they are new in the area and looking to get orientated.

Generate authority

You’ll also have reviews and ratings, which help you to give your business authority in what may be a competitive market. Local search is also more useful for mobile device users, who are becoming an increasingly large part of the market.

With these reviews you also have an avenue for community management in the event that you want to thank a customer for positive feedback or address a concern in the event of negative feedback.

Ultimately your dental practice needs to integrate Google maps as soon as possible. It is easy to set up, and shows that you have a solid infrastructure in the case that you are looking to sell your dental practice.

NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale


6 Simple Social Media Tips for Your Dental Practice

Marketing for your business can sometimes feel like a hassle.

As a dentist, you may be flooded with a continuous stream of appointments, and yet, you’re still responsible for the the day to day operations of your business.

It’s crucial to sustain your practice by keeping regular patients coming through the door. If you are hoping to continue practicing dentistry for many years, you’ll see the immediate importance of marketing.

However, if you are looking at selling a dental practice, a strong social media following is considered a great asset and may have a noticeable impact on your dental practice valuation.

Here are 6 simple social media tips that you can implement today to start making a difference to your dental practice:

  1. Interact with your patients

Most successful dental practices are built on loyalty. It’s important to build true relationships with patients who come for regular check-ups.

You can do this with your current and potential patients on social media by asking them questions, and answering any that they may already have. Make sure your practice likes, shares, retweets, and adds comments to posts. Actively engaging in social media ensures that your patients view you as a friend, rather than just a business.

  1. Use targeted (paid) ads

Paid ads are a great strategy for local dental practices. When done well they can be an affordable way to promote your business. If you don’t have much experience, it’s recommended that you hire a social media manager to help you choose an avenue and get the ball rolling.

  1. Have a plan of action and limit your channels

It’s a waste of time and money to be on social media without a strategy. A budget, a posting schedule, and knowledge of targeted platforms will help you save time and resources on your social media activities.

This goes hand in hand with having a plan, but instead of jumping on board every single social media channel available, look to those utilized by your patients. Generally, Facebook is the most effective for local businesses but Instagram and Pinterest are excellent vehicles for sharing regular dental health tips too.

  1. Use images

If you’re a local practice, taking photos of your team and patients is an effective way to show the faces behind your brand. Once potential customers see someone else they know in your photos, you’ll have demonstrated social proof, and they’ll be far more likely to go to you for a check-up.

You can use photos to appeal to different clients at different times of the year, such as back to school specials for parents who may need their kids to come in before school begins.

  1. Showcase your personality

The tone you want to strike with your posts is up to you, but generally it’s best that you have a balance between serious and playful.

Consider posting useful tips and videos for your patients to try at home. This helps to keep dental hygiene in mind so they remember to schedule regular visits. Remember to allow room for some light hearted comedy in your social media plan, as this is often just as memorable as your more serious health related content.

  1. Hire a social media manager

A social media manager is a great investment. Often affordable, a social media manager knows how to bring in consistent leads so you can focus on what you know best.

Regardless of whether your looking to grow or sell a dental practice, staying on top of your social media can bring you a great return on your investment. A strong social media program keeps clients coming in the door and increases the overall value of your practice.

NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale


How to Get More Dental Clients with an Email Newsletter

If you own a dental office you will have noticed a big shift in the dynamics of your workplace over the past decade.

It’s likely that many of your clients are from a younger generation that is much more technologically savvy, and that patients born between the late 70s and the early 90s (Gen Y) are now coming and even bringing their own children.

But how is it best to communicate with this generation? Do we still send letters to remind them of an appointment, or is it more effective to look for another means to keep your business in their mind.

The answer to this is simple: an email newsletter.

What is an email newsletter?

An email newsletter is a periodic email that you send to a group of people known as an ‘email list’ that you have collected over time.

Having an email list is a valuable asset in a dental practice transition because when it used effectively it can help you generate regular clients. If you are looking to sell your practice you will see a lot of benefit from being able to show a regular email newsletter to potential buyers.

This is a great way to contact your clients, in fact you can write an email and send it to more than a thousand people at the click of a button. It saves you a lot of time and money when compared to print methods.

If you or your staff have ever had to print and mail over 100 letters to remind clients of a check-up, you’ll know exactly what I mean!

How does an email newsletter work?

To start is simple, all you need is a service such as Aweber orMail Chimp .

From there you can send out a friendly email as often as you want, preferably at least once a week. Make sure you include your logo, contact details, website address and any social media links that you have.

It’s also important to make the subject heading interesting and include valuable information in the newsletter so your clients get into the habit of opening it. You might want to recommend any health or dental related products that you think might be good for them or offer any promotions that you may be running.

It’s also good to educate them, so bring up common problems that they may not be aware of such as bruxism or halitosis.

Remember that they are reading an email, not a text book, so you want to make it scannable readable. This means breaking up the text into small paragraphs of no more than 3 sentences and highlighting any important things you don’t want them to miss.

Making sure you that your dental practice has a digital marketing strategy and stays on top of industry trends is vital. You might be comfortable with your way of doing things but you are running a business, so your intention should be to cater to the client.

It may seem complicated, but email marketing is actually very straight forward, get started today and see how a newsletter can help you get more clients.

NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale