5 Tips to Make Your Facebook Dental Practice Page Stand Out

If you’re selling a dental practice, one way to boost your engagement with your local community is through social media.  An active Facebook page will establish you as an authority in your field and help to nurture relationships with the community.

Here are five simple steps you can take to make your Facebook page stand out:

  1. Post consistently. Set a schedule that you can stick to. With Facebook posting three to five times a week is recommended. Facebook provides a scheduling tool that allows you to plan and schedule posts in advance, so you could schedule all posts for the week at one time.
  2. Create posts that invite responses. Post questions to get your followers to engage with you on Facebook. This has two benefits. First, having a conversation on Facebook where you are interacting with the community helps to establish a relationship with your followers. If they feel comfortable with you and how you respond to them online they are more likely to walk through your door as a client or refer you to their friends. Second, Facebook ranks posts with engagement higher in their algorithms and will allow those posts to be seen by more people.
  3. Share photos. This can be photos of your staff, both in the office in day-to-day activities and outside of the workplace. Share photos of any community events you may be involved in. Photos of happy patients showing off their smiles, as well as before and after pictures of patients that have had restorations done.
  4. Share valuable health information. Dental health tips, general health tips, posts that look at home treatments, reviews of different types of toothbrushes or oral care products.
  5. Pay attention to the timing of your posts. Most studies show that engagement is higher in the evenings, late night and on weekends, as most who work cannot access Facebook from their work computers. You want to make sure you’re scheduling your posts to coincide with the times that it will get the most views. Review your analytics dashboard in Facebook to see when your engagement activity is the highest.

These simple tips will help you have an active Facebook page and become known as a caring, local dental practice. While it will not directly impact your dental practice valuation, it does have the capability to make your dental practice more of a household name within your local community. Your dental practice broker can also utilize your Facebook page to share information with prospective buyers to give them a better understanding of your clientele.

NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale


5 Stress Management Techniques for Dentists

If you are going through a dental practice transition and you’re looking to sell your practice, it can be a stressful time.

Before we delve into some techniques to deal with stress, it’s important to highlight that there are two types of stress to consider.

The first type is acute stress, which is immediate and sudden stress that happens as a result of environmental stimuli – one example may be if you double book two important patients and they show up at the same time.

The second is chronic stress which happens over a longer period of time. This can be a result of a difficult home or work environment, and when left unchecked can lead to general anxiety and health issues.

Because these two types of stress are intertwined, it’s important to attack both of them simultaneously. Here we present 5 tactics to deal with both acute and chronic stress. It’s recommended that you try to incorporate one or more of these techniques into your lifestyle if you have the time.

Time management

This is the first thing you want to do to minimize stress. Often stress is just a result of our brain feeling overwhelmed because of our inability to deal with all the tasks we have in front of us.

Try to make sure you have everything handled by having a system in place and hiring a competent administrative assistant – they’re worth their weight in gold. If the operations aren’t running smoothly you’re never going to be able to perform at your best, your practice is going to suffer, and you’re going to feel stressed as a result.

Train your relaxation response

The relaxation response was given its name in the 1970s by Herbert Benson, M.D, but variations of the technique have existed for thousands of years. It is essentially is a state of rest that changes your physiological and emotional response to stress – it is the opposite of the flight-or-fight response.

This involves regularly practicing activating your parasympathetic nervous system by taking deep breaths and focusing on a mantra. If you’d like to learn more you can find a quick tutorial here, or check out Benson’s books of the same name.

Take Care of Your nutrition

Nutrition is vital in minimizing stress. Without proper nutrition, your immune system will almost constantly be compromised and you will be far more likely to succumb to external stressors.

Likewise, with a balanced diet you will have the necessary energy to power through your days and not have to rely heavily on caffeine or other stimulants which can promote feast-and-famine energy cycles and chronically elevated cortisol levels.

Practice Regular Meditation          

Consistent meditation over a longer period of time has a number of benefits from improving immune function to decreasing anxiety, increasing feelings of joy, and improving focus – all of which contribute to the lowering of both acute and chronic stress levels.

We encourage you to start with 10-20 minutes a day and commit to the practice daily if you want to see real benefits.

Spend Time in Nature

If you spend the majority of your time between home and work it’s no wonder that you may be experiencing stress.

Our bodies crave nature; the smells, sights and sounds, and the feeling of freedom we get when we are in wide open spaces. Try to make an effort to spend time in nature away from the city at least once a month, preferably once a week if possible. You’ll see a huge difference in how you feel in both your home and work lives.

Selling your dental practice can be stressful. Make sure you include some form of stress management techniques in your day to day life to ensure that your health stays strong and you continue to enjoy your life despite any changes and challenges.

NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale


How to Make Your Dental Practice Website Stand Out

As you start preparing to sell your dental practice, one of the most important things on your checklist of things to do includes updating your website. A professional, up-to-date website is considered a valuable asset in your dental practice transition and will make a positive impact on any dental practice valuation and appraisal.

Here’s a simple checklist of what items to include on your website:

  1. Create a visually appealing home page with professional, high-resolution images and concise copy. It’s recommended that you hire a professional for this. A web designer and a web content writer can make sure your website draws readers in, keeps them on your page and converts them to paying clients.
  2. Use professional photographs. Images of your practice, including the reception area, treatment area and professional, consistent photographs of all of your staff help readers feel connected to you. This helps patients understand what to expect before they even walk in your door.
  3. Include details on each dentist in the practice. This should include their specialty (if applicable), where they studied, community involvement, and family background. To add a personal touch you can also include their interests and hobbies here.
  4. Provide a clear list of procedures offered within the practice. Also include the latest technology used and the newest equipment that the practice has on this page.
  5. Maintain a blog. Your blog should have posts with valuable information for your patients and the general public.
  6. Include links to resources. Provide links to resources such as the American Dental Association and other reputable organizations that provide valuable information to your patients.
  7. Use testimonials from current patients. Short summaries and even before and after pictures of patients are very helpful to the general public.
  8. Offer clear links to your social media pages.
  9. Present clear and up-to-date contact info.  Keep this on every page at both the top and bottom (header and footer) as well as at the end of each blog post.

Do not load up your dental practice website with animations or special effects. These features are distracting and can make your page load slowly. Many patients that land on a slow-loading site will likely move on to a different website.

Make sure your website is easy to navigate with each section clearly labeled in tabs, preferably at the top of the page. Include anchor links within the text portions of the site to guide readers back to essential information without leaving your site.

NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale


Dental Practice Broker – What To Look For

At some point in your career as a dentist, you will be faced with a dental practice transition. You may be interested in moving to a new location or considering a complete lifestyle change. As you begin to think about selling your dental practice and transitioning into the next chapter of your life, one of the most important considerations will be to find a highly qualified dental practice broker.

Dental practice brokers specialize in the sale of dental practices. Many provide valuation services for your practice to help determine an appropriate selling price. A dental practice broker also have numerous connections with people and organizations that may be looking to purchase a dental practice. They’ll help make the process as smooth and as hassle-free as possible.

In this highly specialized field, you want to be certain you’re getting the best dental practice broker that you can to protect your interests. Here are a few things to look for when you evaluate potential dental practice brokers to assist in the sale of your practice.

How many years has this dental broker been in business?

How many transactions has the dental practice broker completed? The more experience, the better. You want someone that knows the ins and outs of this unique transaction, someone that won’t be surprised by last minute hiccups.

Is the broker familiar with dental practices in your area?

Knowledge of the area where your practice is located is valuable. Each geographic area has different markets and needs. A dental practice broker that is familiar with the surrounding area can offer valuable input.

Does the dental broker have high-quality ideas on how to improve the value of your practice?

They should be knowledgeable about the impact of your website, becoming active in social media, marketing to new patients and improving the professional atmosphere in the office. These often overlooked details are important elements that can make or break your sale.

Does the dental practice broker offer dental practice valuations and appraisals?

This is something that should be offered by all dental practice brokers and is an essential part of the transitioning process.

What is their own business website like?

They should have a professional and comprehensive website listing all dental practices for sale, both locally and nationally

Are they able to obtain transition financing for the buyer?

You do not want to get a qualified buyer that has to pull out due to difficulties acquiring financing. If your dental practice broker offers this, they will be able to financially qualify them early in the process and ensure that this piece is not an issue.

Will they be able to negotiate the details of any lease reassignments for you?

Reassigning the lease agreements is a major part of the transition process. This includes not only property leases but any on-going equipment leases that may be transitioning.

Finding a dental practice broker that is experienced and able to provide these key services during your transition will help to make this a less stressful experience for all that are involved.

NAPB | National Association of Practice BrokersDENTAL PRACTICE BROKERS

Dental Practice Transitions Selling a Dental Practice
Dental Practice Valuation Dental Practices For Sale