Dental Practice Broker Articles
5 Unique Dental Marketing Ideas
Do you ever feel like you are going around in circles with your marketing efforts?
Well you shouldn’t. Marketing for the sake of marketing is simply a waste of time and resources. Having a specific plan in mind and setting tangible goals is important to the running of a sustainable business.
If you’re struggling to gain traction, what you may need are some fresh ideas to experiment with.
Here are 5 unique ideas for your dental practice:
- Print and hand out business cards with personalized notes. Handwriting and personalized notes are a great way to go the extra mile and build an authentic relationship with your patients. After someone has come in for a clean, simply hand them a card with a handwritten note on the back that say something personal and friendly. For example: “Thanks for the visit Sarah! Hope Billy’s football game goes well.”
- Send an email newsletter with weekly dental tips. An email newsletter is a great way to stay in the minds of your patients. The more value you can offer them, the more likely they are to come to you. Show them your knowledge and keep in touch by sending weekly tips.
- Create a referral rewards program. Offering incentives for your patients to refer their friends and family can be very effective. Simple gift cards such as iTunes, Starbucks or even local movie tickets are a great way to do so. You can even take it a step further by creating a mutually beneficial relationship with a local business, such as a health food restaurant. You may want to suggest offering a free entrée for everyone you can refer to them.
- Record a mini-documentary. This is a great way to introduce prospective clients to your staff and practice. If they watch the video before coming in, it will feel like they’ve gotten to know you and what you’re about. You can share this on your website, via your email newsletter, and through your social media channels. Make sure to keep in mind relevant keywords when uploading it to YouTube.
- Text your patients after treatments. This might not be necessary for basic check-ups but should be done for any larger procedures, it shows an extra level of care that will spread fast via word of mouth.
If you are looking to sell your practice, remember that having an effective marketing strategy in place is a great asset to your business model and could work to your advantage during the valuation process.
Have you had any success with dental marketing? Any tips you think we’ve left out? Let us know in the comments!
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